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USA EdTech at
Bett UK 2026

Posted by Richard | 27/01/2026

We partnered with USA EdTech to design and build a high-impact exhibition stand for Bett UK 2026, hosted at the Excel London.

First Step Advisors BETT Exhibition Stand Design and Build

The Brief

The goal was to create a dynamic 6m x 6m island space for USA EdTech and 11 co-exhibiting American education software companies. We gave each brand a dedicated demo station pod. These freestanding units featured custom logos, integrated screens, and PCs for seamless product demonstrations. We added communal meeting tables to provide inviting breakout spaces for networking.

First Step Advisors BETT Expo Booth Builders UK

The Stand-Out Feature

A towering 4m high structure commanded the floor space at the centre of the stand. This central beacon featured a striking rear-illuminated USA EdTech logo to anchor the surrounding demo stations. We completed the premium environment with a wide branded welcome desk and an accessible raised sub-floor with ramped edging.

First Step Advisors BETT Expo Stand Builders UK

The Client's Verdict

This was the best year ever for #USAEdTech, thanks to the incredible delegation you see in this photo

This was one of the rare times when most folks were in the stand. Otherwise, members were too busy fielding inquiries from leaders, checking in with clients, meeting with new partners, and representing all the good that the U.S. #edtech community has to offer.

Richard Jones
Article by

Richard Jones

Head of Design, Graphic Mill

Richard is the Head of Design at Graphic Mill. Since 2019, he has used his background in technical exhibition design to turn brand identities into physical spaces. He shares field-tested insights and tutorials to help businesses maximise their presence at trade shows.

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Prefer to talk now? Call us on +44 (0)800 4647974 or email us at hello@graphicmill.co.uk

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