XOXO Soda Whole Foods Market Window

The challenge was to create a window display that authentically reflected the playful and energetic brand personality of XOXO Soda while effectively capturing the attention of the busy London passers-by. This required a creative approach to encourage social sharing and ultimately drive customer interest in the XOXO Soda brand.

We designed a dynamic window display that playfully incorporated the brand’s signature elements. Giant 2D soda cans, strategically placed, created a bold visual presence. A vibrant pink colour palette, seamlessly integrated into the window glass graphics and flooring, injected energy into the display.

A unique centrepiece, a curved mirror shaped like a soda can, invited passers-by to interact with the display. This interactive element encouraged playful engagement and provided an opportunity for social media sharing, further amplifying the brand’s reach. This dynamic design was thoughtfully applied across all window surfaces – exterior, curved, and interior – creating a cohesive and immersive brand experience.

The XOXO Soda window display proved highly effective. The creative use of brand elements and the engaging selfie spot successfully captured the attention of the target audience. The display generated significant social media buzz, effectively amplifying brand awareness, and translated brand personality into an impactful and memorable window display.