Tony’s Chocolonely
ISM 20

The team had a tight deadline to design and build a new stand spanning a 109sqm footprint. The brief was to deliver a visually striking, interactive space, and effectively communicate the brand’s mission to end slavery in the chocolate industry. Many design iterations were developed before the final design was approved, highlighting the collaborative approach and commitment to delivering an exceptional result.

To bring the “Unfair Fairground” theme to life, we designed a bold and vibrant stand featuring interactive elements like a giant petition machine, a chocolate-tasting station, a coffee bar, and various fairground-themed games. The final exhibition stand was a playful and engaging space that highlighted the unfairness of the traditional chocolate industry. We also created a smaller stand for the entrance hall, complete with a dancing chocolate bar and directional arrows.

The Tony’s Chocolonely stand was a huge success at ISM. The unique design, interactive elements, and strong branding message captivated visitors and generated significant buzz. The stand effectively communicated the brand’s mission and encouraged visitors to engage with the brand and its products.