La Vie IFE 24

Our partnership with La Vie began in 2022 for their stand at Casual Dining. The brief was to create a natural space that reflected their commitment to sustainability. The design also had to encompass their colourful and bold branding. The signature La Vie pink was a vital element.

A fully functional cooking station was a necessity for this sampling exhibition stand. It had to communicate their new brand identity to show visitors clearly. Reusability was a priority. The team planned to exhibit at multiple shows every year and required a durable solution.

We delivered a bold sampling exhibition stand that functions as a complete brand world. A massive La Vie lightbox sits on top of a central cooking station. This area features a pink frame branded as the “Vegan Bacon Bar” with a matching corrugated roof. We added fairy lights to create a pop-up bar vibe and enhance the ambiance.

The stand uses 2.5-metre walls with wooden panels to display key messaging and posters. We included a standing bar seating area where visitors can enjoy food samples comfortably. Plenty of live plants add a natural touch. We installed a pastel blue floor covering that is easy to clean throughout the day.

To capture attention from a distance, we added an illuminated ceiling box. This beams the La Vie logo across the entire exhibition hall. An A-board at the front of the space invites visitors to try the product immediately.

The final result is a brand-orientated and sustainable sampling exhibition stand. It catches the eye and performs exceptionally well in busy environments. The consistent reuse of these assets shows a fantastic return on investment for the La Vie team. The stand continues to be a highlight of their events calendar. We look forward to working with La Vie on many more shows in the future.