Hitachi Railtex 21

Hitachi required a space designed to exacting brand guidelines. The aesthetic had to be predominantly white with specific touches of Hitachi red. The stand needed to be clean, open and welcoming for all visitors. Functional requirements included a professional demonstration area with multiple screens for product presentations and a dedicated meeting space.

We built four-metre high walls clad in seamless printed fabric graphics. These graphics strictly followed the Hitachi brand identity. We illuminated the entire stand using bright, slimline LED exhibition downlights to create a crisp environment.

A central feature of the stand was the product demonstration area. We included a custom lectern to facilitate professional presentations. A store room was built into the structure to hide away AV systems and staff belongings. We added a canopy over the high bar meeting area to provide a sense of privacy for more detailed conversations.

The stand featured a raised floor with split finishes. This allowed for clear zoning and provided a premium feel to the space. We added final touches of Hitachi red to the wall trim and furniture items to ensure brand consistency throughout.

The exhibition stand was a significant success at the show. The design was robust and delivered a high-impact presence that resonated with attendees. The layout successfully balanced technical demonstration areas with comfortable spaces for networking.

We were pleased to see the stand perform so well in the UK Rail sector. The project highlighted how a modular approach can still deliver a highly bespoke, brand-focused result. We look forward to working with the Hitachi team again on their future marketing projects.