Coveris
Packaging
Innovations 25

Coveris required an exhibition stand that would effectively display a diverse range of physical products, spanning multiple product lines. This meant creating distinct yet cohesive display areas. Furthermore, the stand needed to seamlessly integrate digital elements, such as a screen for product videos and iPads for accessing online catalogues, enhancing the visitor experience and providing easy access to information. The overall design had to be inviting and engaging, drawing visitors in and reinforcing Coveris’s brand presence at this key industry event.

To maximise Coveris’ visibility and create a truly impactful presence, we designed a striking 4-metre-high exhibition stand. Bold, colourful printed fabric graphics, reflecting the dynamism of the brand, formed a vibrant backdrop. Rising even higher, a branded ceiling structure was wrapped in colourful graphics which could be seen across the hall.

A key feature of the design was the creation of two bespoke wooden canopies. These canopies, echoing the wave pattern in Coveris’s branding, incorporated stunning illumination to accentuate their organic shapes and provide a visually compelling focal point. Crucially, these canopies also served to effectively delineate the different product ranges, creating dedicated zones within the stand.

Ample under-illuminated shelving was incorporated throughout the stand to showcase the products to their best advantage. To provide a welcoming point of contact for potential leads, we designed and built a custom curved counter, complete with an illuminated logo, adding a touch of sophistication and reinforcing brand recognition.

The result was a truly beautiful and effective exhibition stand for Coveris. It successfully captured the essence of their brand, projecting the open and friendly image they wanted to convey. The stand provided the perfect platform to showcase their wide range of products, with each item displayed in a way that highlighted its unique qualities.

The integrated digital elements enhanced the visitor experience, providing easy access to further information and creating a more interactive and engaging environment. Ultimately, the stand served its purpose, attracting visitors, generating leads, and reinforcing Coveris’s position as a leader in the packaging industry.