ASCO Foods IFE 24

For their first stand, the goal was to create a stand that would highlight three key beverage brands: Mogu Mogu, Freez Mix, and Milkis. The stand had to be inviting and interactive, encouraging visitors to try the products and engage with the brand.

For their food stand, the challenge was to create a visually appealing and functional stand that would entice visitors to sample a wide range of delicious Asian foods. The stand needed to be a hub for product discovery and culinary experiences.

For their beverage exhibition stand, we created a 4-meter tower structure that dominated the space, with prominent split branding for each brand. Illuminated oversized product graphics and a dynamic screen showcased the brands, while three spacious sampling counters encouraged visitors to try the beverages. A cozy canopy area provided a perfect setting for meetings and discussions.

For their second stand, we designed a stace that was both inviting and informative. A central product display showcased the diverse range of Asian delicacies, while sampling stations offered visitors the chance to taste the flavours. The stand also included a dedicated meeting area for business discussions.

Both ASCO Foods stands were a major success at IFE. The striking design and innovative features attracted significant attention from visitors, leading to increased brand awareness and valuable business opportunities. The stands provided an ideal platform for ASCO Foods to connect with industry professionals, build relationships, and drive sales.