LAMMA 2026:
Exhibition Stand
Round-Up

We were delighted to work with two fantastic clients this year, WD-40 and Alliance, showcasing our capabilities as creative exhibition stand builders by delivering two distinct spaces that truly stood out on the show floor. Here’s our round-up of what we delivered.

For WD-40, the brief was all about high impact, brand visibility, and engagement. We wanted to ensure the stand was unmissable from the moment visitors entered the hall.

To achieve this, we utilised a high-level ceiling banner with integrated illumination. This beamed the iconic blue and yellow logo across the exhibition hall, acting as a beacon for attendees. On the stand itself, our team of specialist exhibition stand builders focused on colourful graphics and lighting to reinforce the brand identity. This included a welcome desk featuring a glowing logo and a sampling bin for giveaways, as well as a rear illuminated logo that added depth to the space.

However, the real star of the show was the “Turbo Tractors” game. We installed a custom racecourse where visitors could race miniature remote-controlled tractors. It proved to be incredibly popular, drawing large crowds and keeping engagement levels high throughout the event. It was a perfect way to combine the agricultural theme with a fun, interactive experience.

As the appointed exhibition stand builders for Alliance, our approach was focused on creating a beautifully crafted space that reflected their 70 years of engineering excellence. The design needed to be conducive to meetings while still commanding attention.

The visual anchor of the stand was a giant 6m diameter ceiling banner. This ring-shaped structure provided maximum impact and ensured the Alliance branding was visible from every angle. Below this, we created a custom canopy feature that housed an in-built drinks bar, providing a welcoming hospitality area for client discussions.

To showcase the products, we designed custom tyre displays with integrated graphics, allowing the products to sit naturally within the architecture of the stand. We also ensured there was plenty of seating available, creating a comfortable environment for the sales team to host meetings and connect with existing and potential customers.

It was a fantastic start to 2026, and seeing these two distinct concepts come to life was a proud moment for our team. Whether delivering high-energy engagement through gamification or crafting a premium hospitality environment for deeper conversation, both stands successfully met the unique commercial objectives of our clients.

As the exhibition calendar ramps up, now is the perfect time to start planning your next showstopper. If you are looking for a creative partner to elevate your brand presence and deliver real impact on the show floor, get in touch with us today to discuss your next project.