InstallerSHOW 2026:
Stand Round-Up
Posted by Richard | 07/08/2026
InstallerSHOW at the NEC Birmingham was a major success for Graphic Mill, bringing together a mix of new and returning clients.
As the UK’s definitive platform for heat, water, air, energy and the built environment, this year’s show was bigger and busier than ever before. The summer heatwave was no bother to the show visitors, and official show metrics recorded 38,523 visitors across the hall.
Our team designed and delivered five high-impact exhibition stands using the flexible Aluvision modular framework system. Our approach guaranteed clean, professional finishes tailored precisely to each brand identity while offering reusable components for future trade shows.
Here’s a look at the design details from this year’s show floor!
Blended Products: High-Level Architecture & RGB Lighting
Blended Products required a dynamic design, built to capture attention across the entire NEC hall. The exhibition stand tower featured a 4 metre high tower structure housing a lockable store room, a rear-illuminated Blended logo, and a high-level gradient RGB wave. An illuminated ceiling banner cube was secured to the hall ceiling above the space, acting as a clear landmark for visitors walking the main aisles.
Two wooden slatted canopy features mirrored the curved wave shape, linking the central tower to two additional branded uprights. Below, RGB-illuminated IBC containers were topped with custom wooden work surfaces to create a distinct meeting zone. A fully branded L-shaped welcome desk provided practical internal storage for staff.
To keep power cables safely out of sight, the stand was built on a raised sub-floor with ramped edging for seamless step-free accessibility. Integrated shelves inside the tower structure displayed products alongside RGB-lit containers and crisp LED downlights.
Epicor: Multi-Event Efficiency & Interactive Demonstrations
Epicor returned to InstallerSHOW with a tried-and-tested exhibition stand layout focused on hands-on product demonstrations and interactive visitor engagement. In a smart move for multi-event efficiency, Epicor reused graphic fabric panels from their earlier events at Torque, MACH, and Smart Manufacturing, all designed and built by Graphic Mill.
The central 4 metre high Aluvision tower included a lockable storage room, fully cladded in seamless fabric graphics, and featuring two rear-illuminated logos.
The tower connected to an extended canopy framework housing a dedicated software demo station and large product tables. A compact welcome desk gave staff a central greeting spot, while a comfy seating area enclosed by a branded wooden slat wall provided semi-private space for client meetings.
To boost footfall, Epicor integrated a custom, eye-catching multiplayer game developed by Unique Ideas, an interactive activation from a business that previously featured on BBC’s Dragons’ Den!
Sauermann: Scaled-Up Height & Golf Simulator Activation
Returning client Sauermann kept their trusted stand structure, spatial layout and centrepiece golf simulator, upgrading from 3 to 4 metres tall to dominate sightlines across the hall.
The main framework was scaled up from 3 metres to 4 metres in height, integrated with continuous vertical LED lighting strips to improve visibility across the hall. Warm wood-effect flooring and a high-level digital screen effectively showcased their latest video campaigns.
The centerpiece of the stand was a full-scale golf simulator provided and operated by SwingSmart. The simulator enclosure was clad in black fabric to block ambient hall lighting and maintain screen clarity, completed with artificial grass turf for an authentic driving experience. Two L-shaped welcome desks gave sales staff dedicated areas for live product demonstrations.

Aquecinox: Clean Architecture & High Impact Product Displays
Aquecinox selected an L-shaped space-only footprint designed for clear foot traffic flow and structured sit-down meetings. The corner layout combined a central store room with an angled main feature wall showcasing a rear-illuminated Aquecinox logo. An overhead architectural canopy created a distinct focal point over key product displays, while black velour carpet anchored the space.

A fully branded welcome desk provided practical storage for promotional giveaways. Visitors were directed toward two standalone product plinths and a semi-private meeting area equipped with comfortable seating and a wall-mounted display screen for presentations.

UltraGrime: Punchy Graphics for a Long Footprint
UltraGrime maximized a long, narrow space-only plot using high-contrast branding and full product coverage. A central storage room formed the core of the stand, wrapped seamlessly in vibrant fabric graphics. A branded welcome desk housed internal storage and stood adjacent to a main wall-mounted video screen.

Product display was the central focus of this build. The team integrated wall-mounted displays for individual wipe packs alongside open floor space reserved for floor-standing display units (FSDUs). Deep black velour flooring provided a crisp accompaniment to the stand graphics.
Planning Your Stand for InstallerSHOW 2027
Delivering five custom modular builds under one roof demonstrates the versatility of the Aluvision framework and Graphic Mill’s precision engineering. From high-level illuminated structures to interactive games and golf simulators, each space was built to drive visitor engagement and deliver tangible ROI.
If you are planning an exhibition stand for InstallerSHOW 2027 or another upcoming event at The NEC Birmingham, our team provides complete end-to-end design, build, and project management services.
Frequently Asked Questions
Graphic Mill designs, builds, and installs custom modular exhibition stands using the Aluvision framework for InstallerSHOW and other major events at the NEC Birmingham.
Yes. Aluvision modular frameworks allow fabric graphics to be re-hung and repurposed across different stand footprints, as demonstrated by Epicor across Torque, MACH, and InstallerSHOW.
We recommend starting the initial stand design and planning process 4 to 6 months prior to InstallerSHOW to secure prime materials, custom features, and preferred slot logistics at the NEC.
Ready to get started?
A free consultation with our team will give you a clear roadmap of costs, timelines, and fresh design ideas guaranteed to make your brand the main attraction.
Ready to start? Book a meeting with our exhibition specialists, Miles 📅 or Ben 📅 at a time that works for you.
Prefer to talk now? Call us on +44 (0)800 4647974 or email us at hello@graphicmill.co.uk