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European Microwave Week 2026: Ultimate Guide for Exhibitors

Posted by Richard  |  Last updated 19/03/2026

Are you planning to exhibit at European Microwave Week (EuMW) in London this October? This guide provides the essential dates, venue logistics, and advice on designing a high-impact exhibition stand for Europe’s premier microwave and RF event.

 

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SureCloud Infosecurity Europe Creative Exhibition Stand

European Microwave Week is the leading gathering for the RF, microwave, radar, and wireless community. After a successful 2025 event in Utrecht, the show moves to Excel London, bringing together up to 5,000 key attendees and 1,800 conference delegates, including sectors such as aerospace, automotive, and telecommunications.

Graphic Mill designs and builds exhibition stands that combine technical precision with effective brand storytelling. We have extensive experience working with engineering and technology brands to create professional environments that showcase complex hardware and high-frequency solutions.

At a Glance: Key Event Details

  • Event Name: European Microwave Week (EuMW) 2026
  • Venue: Excel London (One Western Gateway, Royal Victoria Dock, E16 1XL) → Getting There
  • Dates: 4 – 9 October 2026.
  • Official Website: https://www.eumw.eu/
  • Floorplan & Exhibitor List: Available here
  • Recommended Planning Start Date: April – July 2026
  • Primary Service: Exhibition Stand Design and Build by Graphic Mill

Why Exhibit at EuMW 2026?

Visitors at EuMW are highly technical professionals looking for the latest advancements in semiconductor materials, signal processing, and wireless infrastructure. They attend to engage with the cutting edge of microwave theory and practice.

Your exhibition stand must act as a sophisticated space for technical discussions and equipment demonstrations. Because this show attracts a global audience, your presence needs to stand out in a competitive international field. We understand the specific requirements of the tech sector and offer a local, strategic advantage for the London event.

Key benefits of a Graphic Mill exhibition stand:

  1. Cost-Effective Local Expertise: Choosing a UK-based supplier for a London show is significantly more cost-effective than shipping materials across borders. Our proximity to Excel London reduces transport costs and logistical risks.
  2. Environmentally Responsible: Working with a local partner is the sustainable choice. We minimise carbon emissions by reducing transport distances and using modular, eco-friendly Aluvision frames and FSC-certified timber.
  3. Seamless International Logistics: For exhibitors bringing specialist equipment from overseas, we can manage the complexities of temporary export licences via an ATA Carnet, ensuring your kit clears customs without delay.
  4. Stress-Free Project Management: We handle the technical heavy lifting. From submitting mandatory drawings for ceiling rigging to managing on-site electricity orders, we take care of the venue requirements.
  5. Guaranteed Quality via Pre-Build: We build your entire stand in our workshop before the event. We test every component off-site to ensure a flawless installation at the Excel.
Pioneer Veterinary Products London Vet Show High Impact Exhibition Stand

When to Start Planning

Custom-feel modular exhibition stands require 3 to 6 months of planning.

For the October 2026 show, we recommend starting the process in the spring or early summer.

Early planning ensures the best material availability and avoids the rush of peak exhibition season.

It is also vital to book hotels early; securing accommodation near the Royal Docks well in advance will save money and ensure your team is positioned in the best location for the show.

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The Graphic Mill Planning Roadmap

  • March – May (Strategy & Space): Secure your floor space at the Excel. Define your primary goals, whether that is launching a new learning platform or lead generation, as these will dictate your layout.
  • April – June (Design Concepting): Engage Graphic Mill to start the design process. We create 3D visualisations that focus on equipment placement, visitor flow, and brand impact.
  • July – August (Refinement): We finalise graphics and finishes. Our team prepares and submits the detailed technical drawings required by the venue for complex structures and rigged elements.
  • August – September (Production): We pre-build your stand in our workshop. This step is crucial for ensuring that integrated screens and technical demo areas function perfectly.
  • October (The Event): Our team handles the installation at Excel London. You arrive at a finished, professional stand ready for the opening morning of EuMW.
Kestra BIG DATA LDN Exhibition Stand Design

Stand Design Tips for RF and Microwave Companies

Technical excellence should be reflected in your physical presence.

1. Integrated Technical Demo Areas

High-frequency equipment often requires specific power and data connectivity. We design custom demo pods that hide unsightly cabling while keeping your hardware the centre of attention.

2. High-Visibility Ceiling Banners

To stand out in the vast halls of the Excel, many EuMW exhibitors utilise ceiling banners. We manage the design, production, and the technical sign-off required for venue rigging to ensure your brand is visible from across the hall. Take a look at our stand gallery for ceiling banner inspiration.

3. Professional Hospitality Zones

With 1,800 conference delegates in attendance, providing a space for quiet, professional technical discussion is key. We can incorporate semi-private meeting areas into your design to facilitate high-level networking.

Alliance Tyres LAMMA Creative Exhibition Stand Design

Logistics at Excel London

Vehicle Access
The Excel operates a strict booking system for unloading. Our strategic location near the venue allows us to manage deliveries efficiently, ensuring your stand materials arrive exactly when they are needed.

Venue Rigging and Drawings
Ceiling rigging at the Excel involves specific costs and safety requirements. We handle the submission of all necessary technical drawings and coordinate with venue riggers to ensure your overhead branding is installed safely and correctly.

Frequently Asked Questions

How do we handle shipping equipment from abroad?

If you are bringing equipment from outside the UK, you will likely need an ATA Carnet for a temporary export. We can provide guidance and handle the logistics to ensure your technology arrives at the stand safely.

How much does an exhibition stand cost?

Costs vary depending on the size of your space and the complexity of the build. Using a local UK supplier like Graphic Mill helps keep costs down by eliminating international shipping fees. Contact us for a detailed quote, or take a look at our exhibition stand pricing page for a rough estimate.

What are the height restrictions?

Excel London typically allows builds up to 4 metres, but rigging can extend higher. We verify the specific rules for your hall and manage all height-related permissions.

Can I reuse my stand?

Yes. Our modular solutions allow you to reuse components at future shows in the UK or across Europe. We also provide secure storage between events.

Richard Jones
Exhibitor Guide by

Richard Jones

Head of Design, Graphic Mill

Richard is the Head of Design at Graphic Mill. Since 2019, he has used his background in technical exhibition design to turn brand identities into physical spaces. He shares field-tested insights and tutorials to help businesses maximise their presence at trade shows.

Ready to get started?

A free consultation with our team will give you a clear roadmap of costs, timelines, and fresh design ideas guaranteed to make your brand the main attraction.

Ready to start? Book a meeting with our exhibition specialists, Miles 📅 or Ben 📅 at a time that works for you.

Prefer to talk now? Call us on +44 (0)800 4647974 or email us at hello@graphicmill.co.uk

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