eCommerce Expo 25:
Exhibition Stand
Round-Up

We were thrilled to be on the floor, showcasing our stand design and build expertise with two spectacular and highly engaging custom exhibition stands for our clients, InPost and AB Tasty. Let’s dive into what made their stands a huge success!

InPost is a leading delivery service known for its convenient parcel lockers, and their stand needed to be as bold and efficient as their service.

Our design delivered with towering 4m high stand walls dominating the hall with their signature punchy and bright yellow branding and graphics. The massive wall was impossible to miss, featuring an equally impressive, oversized mobile phone graphic and a locker system.

The real crowd-puller, however, was the fun, interactive custom slingshot game, which drew a constant stream of visitors eager to win prizes—a brilliant way to create foot traffic.

We ensured the space had clear zones: one for the game, a dedicated display area featuring their InPost locker product, and a semi-private meeting spot. This segmentation was subtly emphasized by a split floor, using concrete vinyl for the main paths and black carpet in the more intimate areas.

For a touch of sophistication, we included an elegant slatted canopy feature over the meeting area, complete with a screen for looping video content. The stand was brilliantly illuminated by halo-illuminated logos and a comprehensive lighting setup, ensuring the bright yellow popped against the rest of the hall.

As a leading experience optimisation platform, AB Tasty required a stand that was both vibrant and smart. We achieved this with an eye-catching design that featured 2.5m high walls and their characteristic bright yellow and deep blue colour palette.

The bold graphics, including a collage of their high-profile clients like Sephora and Puma, immediately conveyed their expertise. A bright, welcoming L-shaped counter with illuminated logos served as the central hub, where staff could greet visitors and offer refreshments.

The stand’s fun element was the claw machine game, a nostalgic touch that engaged attendees and kept them smiling. A key feature was the demo seating bar area, set beneath a slatted canopy. This feature was a clever, subtle nod to the AB Tasty logo and provided a great space for in-depth product demonstrations on a large screen looping video content. Just like InPost, we made sure there was plenty of lighting throughout the space to keep it bright, energetic, and professional.

We had a great time at the eCommerce Expo 2025! Witnessing the success of these unique, tailor-made environments was a highlight of the year. Both the InPost and AB Tasty stands were a massive success for our clients, helping them stand out from the competition, generate high-quality leads, and create memorable brand experiences.

Every element, from the towering walls to the interactive games, was designed and built by Graphic Mill using our reliable Aluvision framework, with all graphics printed in-house and expertly built by our dedicated team. We can’t wait for next year’s show to push the boundaries of exhibition design once again!