Bett 2027: Essential Guide for Exhibition Stand Success
Posted by Richard | Last updated 18/03/2026
Are you planning to exhibit at Bett in London in January? This guide provides the essential dates, venue logistics, and advice on designing a high-impact stand for the global education technology community.
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Trusted Supplier – Bett
Bett is the premier gathering for the global education technology community. Held at Excel London, the event attracts over 30,000 educators, leaders, and innovators from across the globe, all looking to discover the future of learning.
Graphic Mill designs and builds exhibition stands that combine technical precision with effective brand storytelling. We have extensive experience working with EdTech brands to create professional, engaging environments that showcase software solutions and hardware innovations to the education sector.
At a Glance: Key Event Details
- Event Name: Bett 2027
- Venue: Excel London (One Western Gateway, Royal Victoria Dock, E16 1XL)
- Dates: 20 – 22 January 2027
- Official Website: https://uk.bettshow.com/
- Recommended Planning Start Date: April – July 2026
- Primary Service: Exhibition Stand Design and Build by Graphic Mill
Why Exhibit at Bett 2027?
Visitors at Bett are active decision-makers looking for the latest in AI-driven learning, classroom management software, and inclusive technology. They attend to find practical tools that improve student outcomes and streamline educational administration.
Your exhibition stand must act as an inviting environment for live demonstrations and collaborative discussions. It needs to reflect your brand’s authority while remaining approachable for teachers and IT managers. We understand the unique requirements of the education sector and have a proven track record of delivering stands at major UK venues.
Key benefits of a Graphic Mill exhibition stand:
- Sustainable Design: We prioritise eco-friendly exhibiting. Our team uses modular Aluvision frames, recyclable fabrics, and FSC-certified timber to support your corporate social responsibility goals.
- Stress-Free Project Management: We handle all the complex logistics, managing risk assessments, method statements, and technical orders so you can focus on your presentations.
- Guaranteed Quality via Pre-Build: We build your entire stand in our workshop before the show. We test every screen and graphic off-site to ensure a perfect installation at the Excel.
- Cost-Effective Scalability: Our modular designs adapt to different spaces, allowing you to reconfigure elements for smaller regional education shows throughout the year.
- Interactive Engagement: We integrate high-quality AV screens, demo stations, and presentation areas to turn passive visitors into active leads.
When to Start Planning
Custom-feel modular exhibition stands require 6 to 9 months of planning.
For the January 2027 show, we recommend starting the process in the spring or early summer of 2026.
Early planning ensures the best material availability and avoids the rush of peak exhibition season.
The Graphic Mill Planning Roadmap
- April – June (Strategy & Space): Secure your floor space at the Excel. Define your primary goals, whether that is launching a new learning platform or lead generation, as these will dictate your layout.
- April – August (Design Concepting): Engage Graphic Mill to start the design process. We create 3D visualisations focusing on visitor flow, screen placement, and brand impact.
- September – October (Refinement): We finalise materials, graphics, and furniture. Our team submits mandatory technical drawings and health and safety documents to the Excel organisers.
- November – December (Production): We pre-build your stand in our workshop, checking every detail to prevent on-site issues.
- January (The Event): Our team handles the installation at Excel London. You arrive at a finished stand ready for the opening morning of Bett.
Stand Design Tips for EdTech Brands
Education professionals value clarity, accessibility, and hands-on experience.
1. Dedicated Demo Stations
Software needs to be seen in action. Include dedicated demo pods with high-resolution screens and enough space for small groups to watch a presentation without blocking the aisles.
2. Engaging and Collaborative Spaces
The education sector thrives on collaboration. Consider including “hub” areas or comfortable seating where you can host deeper discussions or mini-workshops with school leaders. Take a look at our stand gallery for inspiration.
3. Integrated AV and Connectivity
Reliable technology is vital for an EdTech show. We integrate all cabling into the stand structure for a seamless finish and can provide monitors specifically suited for software demonstrations.
Logistics at Excel London
Vehicle Access
The Excel is a large venue with specific traffic management. Vehicle access for unloading is via the Lorry Way and requires pre-booking through the venue’s portal. We manage this entire process to ensure your exhibition stand assets arrive on schedule.
Floor Loading & Services
Excel has specific rules regarding power access and rigging. If you require ceiling banners or a complex technical setup, we coordinate with the venue engineers early to ensure all services are correctly positioned.
Frequently Asked Questions
Costs vary by space and complexity. Budget for design, production, installation, and de-rig. Contact us for a quote based on your space size, or have a look at our exhibition stand pricing page for a rough estimate.
Standard height limits at the ExCeL are typically 4 metres, though higher structures are possible with structural sign-off. We also manage ceiling rigging to ensure your brand is visible from across the hall.
Yes. Our modular solutions allow you to reuse components at future shows. We also provide secure storage between events.
Ready to get started?
A free consultation with our team will give you a clear roadmap of costs, timelines, and fresh design ideas guaranteed to make your brand the main attraction.
Ready to start? Book a meeting with our exhibition specialists, Miles 📅 or Ben 📅 at a time that works for you.
Prefer to talk now? Call us on +44 (0)800 4647974 or email us at hello@graphicmill.co.uk
